27th May 1993
29th October 2016
DewarSavile Enterprises Limited
Dedicated Fan Site
Park Closed on the 29th of October. Unknown future of Park.
Located on the outskirts of Cleethorpes, Lincolnshire, was Pleasure Island… A theme park doomed from the beginning!
Situated on the former Cleethorpes Zoo, construction began in the late 1980s and was carried out by Pleasureworld to create a theme park similar to Pleasurewood Hills (located in Lowestoft). The Idea was to make Pleasurewood Hills a brand name and open the park with the same name in Cleethorpes.
In the early 1990s construction ground to a halt as RKF Entertainment (who owned Pleasureworld) went into receivership. The park was sold to Robert Gibb (the owner of Flamingo Land, North Yorkshire) and the park was finally finished and opened in 1993. The park was off to a great start and had the benefit of having fully themed buildings in its entrance section of the park. As you dive further into the park, you could really tell where the theming ended and the rides
were just “plonked” down. This was all supposed to change in the coming years under Robert Gibbs Vision.
In 1995 Robert Gibb was involved in a fatal car crash. The visionary for the park was lost with Gibbs family taking over the running of both parks through this difficult time.
Over the next few years both parks were heavily invested in and members of the family took ownership of the separate parks, with Melanie Wood focussing on Pleasure Island. Space and Planning permission was always a challenge for the park and investment soon dried up.
On the 14th of April 2010, it was decided that the park would close, as it was no longer viable for the owners of Flamingo Land to keep investing in Pleasure Island as visitor numbers were on the decline.
Melanie Wood took sole ownership of the park and the park reopened on the 1st of May 2010, now run by Dewarsavile Enterprises Ltd, a company directed by Melany.
Investment was on the rise through the coming years with rethemes and small additions being added. One of Melanie’s best changes was the retheme of the Jungle Ride to Skreiksville (a ghost train). This was a cheap retheme which kept the park afloat for a few years. The park also rethemed the monorail into a farm area in 2013 and added its first new ride, Volar, in 2015. This Swinging ship (formally located at Flamingo Land) was to be the parks last investment as the park announced its closure in September 2016.
The park closed on the 29th of October 2016 at 8pm with the season finale firework show.